The third edition of the Cheltenham Design Festival took place on 4-5 April 2014, bringing another set of design stars to the Parabola Arts Centre to delight, inspire and inform. Among the line up were rising stars and industry icons including two giants of British design, Sir Kenneth Grange and Ken Garland in conversation. The two-day event covered diverse areas where creativity is key, including space exploration, publishing, digital design, social media, industrial design, branding, Formula One and the generation of original ideas.
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Established in 2009, the Cheltenham Design Foundation is a charity that encourages people from all backgrounds to develop their own creativity. It reaches people in two ways: the annual Cheltenham Design Festival and the Cheltenham Design Academy. The Academy is a free Saturday design school for 14-16 year olds from Gloucestershire. Over two terms, students follow a curriculum that introduces them to different areas of design, from architecture and environment to editorial design and film-making.
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Practical learning is an important element of the Cheltenham Design Festival, giving visitors of all ages the chance to learn and grow in specific creative areas. The free workshops for under-18s give young minds the chance to experiment creatively in different areas, from drawing and photography to engineering for space exploration. For design students and practitioners, the 2014 D&AD Workshops focussed on key insights, including creating addictive content and creating a truly unique offering that clients will value.
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